• Practical guide of the integrated Structural Equation Modeling (SEM) with LISREL and AMOS for marketing and social sciences thesis

• PengarangAdam, Mochammad Riyadh Rizky
• TerbitanYogyakarta : Deepublish, 2018
• ISBN978-602-475-446-4
• Nomor Panggil519.5 ADA p
• BahasaEnglish
• Subyek978-602-475-446-4

---

#	Nomor Induk	Lokasi	Status
1	JKPKBPKPP-KBE-3151	ePerpus	Tersedia

Tidak ada resensi

Structural equation modeling would be very good for the researchers who face a set of interrelated questions in their study. For example, what factors influence a brand trust? How does that brand trust combine with other factors would affect brand loyalty? If you face this situation in management, you need a multivariate technique to answer that issues. And, you will get the multivariate data as the results