• Seduced by success : how the best companies survive the 9 traps of winning

• PengarangHerbold, Robert J
• TerbitanUnited States : McGraw-Hill Education, 2007
• ISBN978-0071481830
• Nomor Panggil650.332 HER s
• BahasaEnglish
• SubyekBUSINESS ; INVESTING

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Don"t let success put your company on the road to ruin
In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace.
The nine traps every successful organization must avoid are
Neglect: Sticking with Yesterday"s Business Model
Pride: Allowing Your Products to Become Outdated
Boredom: Clinging to Your Once-Successful Branding
Complexity: Ignoring Your Business Processes
Bloat: Rationalizing Your Loss of Speed and Agility
Mediocrity: Letting Your Star Employees Languish
Lethargy: Getting Lulled into a Culture of Comfort
Timidity: Not Confronting Turf Wars and Obstructionists
Confusion: Unwittingly Conducting Schizophrenic Communications
These mistakes cut your business legs off at the knees, destroying your ability to recognize and meet the need for change. Herbold shows you how to avoid these landmines by

Continually revitalizing your brands and products
Demanding new approaches to “proven” practices
Maintaining speed and agility through strong leadership
Making sure employees are empowered to achieve and not handicapped by bureaucracy
Using an exciting new product to overhaul your culture
For each success trap, Herbold provides illuminating examples of top companies that were seduced by their success-as well as others that managed to maintain and even broaden their achievements. Seduced by Success is the best way to ensure your company sustains its success for the long term.