High-tech, high-touch customer service : inspire timeless loyalty in the demanding new world of social commerce

High-tech, high-touch customer service : inspire timeless loyalty in the demanding new world of social commerce
PengarangSolomon, Micah
TerbitanNew York : American Management Association, 2012
ISBN9780814417904
Nomor Panggil658.812 SOL h
BahasaEnglish
SubyekSOCIAL SCIENCE; BUSINESS; MARKETING

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Spells out surefire strategies for success in an entertaining, and practical way. This book reveals inside secrets of successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who can spread the word far and wide-online and off.

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