• Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

• PengarangSmith, Paul
• TerbitanNew York : American Management Association,
• ISBN9780814420300
• Nomor Panggil658.45 SMI l
• BahasaEnglish
• SubyekSOCIAL SCIENCE; BUSINESS; COMMUNICATION

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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated corporate storytellers. 3M banned bullet points years ago and replaced them with a process of writing strategic narratives. Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready to use stories and how to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values Engender creativity and innovation, Foster collaboration and build relationships, Provide coaching and feedback ,Lead change And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kelloggs, Merrill Lynch, Procter & Gamble, National Car Rental, Wal Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.