• Marketing to millennials : reach the largest and most influential generation of consumers ever

• PengarangFromm, Jeff
• TerbitanNew York : American Management Association, 2013
• ISBN9780814433225
• Nomor Panggil658.8340842 FRO m
• BahasaEnglish
• SubyekSOCIAL SCIENCE; BUSINESS; MARKETING

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#	Nomor Induk	Lokasi	Status
1	JKPKBPKPP-KBE-801	Online	Tersedia

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The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Based on original market research, this book reveals the eight attitudes shared by most Millennials, and the new rules for engaging them successfully.