Public relations metrics : research and evaluation

Public relations metrics : research and evaluation
PengarangVerc ic, Dejan
TerbitanNew York : Routledge, 2009
ISBN9780805862720
Nomor Panggil659.2072 VER p
BahasaEnglish
SubyekLANGUAGE ARTS & DISCIPLINES; SOCIAL SCIENCE

#	Nomor Induk	Lokasi	Status
1	JKPKBPKPP-KBE-604	Online	Tersedia

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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Pengarang

Verc ic, Dejan 1

Subyek

LANGUAGE ARTS & DISCIPLINES 7

SOCIAL SCIENCE 22