• A short guide to reputation risk

• PengarangHoney, Garry
• TerbitanFarnham : Routledge, 2009
• ISBN9780566089954
• Nomor Panggil659.2 HON a
• BahasaEnglish
• SubyekBUSINESS AND ECONOMICS; MANAGEMENT

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Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?