• Fundamentals of global strategy : a business model approach

• PengarangDe Kluyver, Cornelis A.
• TerbitanNew York : Business Expert Press, 2010
• ISBN9781606490723
• Nomor Panggil338.88 DE f
• BahasaEnglish
• SubyekSOCIAL SCIENCE; INDUSTRY; CORPORATIONS

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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many from pharmaceuticals to aircraft to computers have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.