• Sales technology : making the most of your investment

• PengarangPanagopoulos, Nikolaos G.
• TerbitanNew York : Business Expert Press, 2010
• ISBN9781606491164
• Nomor Panggil658.8100285 PAN s
• BahasaEnglish
• SubyekSOCIAL SCIENCE; TECHNOLOGY; SALES

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#	Nomor Induk	Lokasi	Status
1	JKPKBPKPP-KBE-510	Online	Tersedia

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This book is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, it begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations. It then examines the factors that can lead to effective sales technology implementation and the pathways from using the system to salesperson performance. Next, it offers several methods that executives can use to calculate the performance impacts of such investments.