• Export marketing strategy : tactics and skills that work

• PengarangZou, Shaoming
• TerbitanNew York : Business Expert Press, 2009
• ISBN9781606490082
• Nomor Panggil658.848 ZOU e
• BahasaEnglish
• SubyekSOCIAL SCIENCE; COMMERCE; MARKETING

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This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.