• Beyond free coffee and donuts: marketing training and development

• PengarangOberstein, Sophie
• TerbitanAlexandria : ASTD Press, 2003
• ISBN9781562863166
• Nomor Panggil658.800683 OBE b
• BahasaEnglish
• SubyekSOCIAL SCIENCE; COMMERCE; TRAINING

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Getting butts in seats is not a measure of success nor is it a guarantee that your messages will be heard. Beyond Free Coffee & Donuts will help you get the word out. Understand what motivates customers (both external and internal), develop a successful marketing campaign, and learn the essentials for garnering attention and promoting retention.