• How to measure customer satisfaction

• PengarangConway, Mal
• TerbitanAlexandria : ASTD Press, 2000
• ISBN9781562862527
• Nomor Panggil065 CON h
• BahasaEnglish
• SubyekSOCIAL SCIENCE; COMMERCE

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Businesses understand the importance of keeping their customers satisfied, but measuring loyalty is difficult. This Infoline gives you a generic model for measuring customer satisfaction and loyalty. The five-step model shows you how to adopt a customers value perspective and define your customers requirements and other key value metrics.