• Creating your library brand : communicating your relevance and value to your patrons

• PengarangDoucett, Elisabeth
• TerbitanChicago : American Library Association, 2008
• ISBN978-0838909621
• Nomor Panggil025.54 DOU c
• BahasaEnglish
• SubyekBIBLIOGRAPHY; LIBRARY SCIENCE

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From McDonald"s arches to Nike"s swoosh, logos are part of the everyday landscape. These are the visual representations of brands" extensive marketing stories, defining the meaning and message of the company.